JACKSONVILLE, FLA.— Diesel Barbershop, located at Gateway Village at Town Center off Gate Parkway in Jacksonville, Fla., has gained popularity since the brand entered the market and opened their flagship location during summer 2019.

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However, on April 3, 2020 , the COVID-19 Pandemic necessitated Jacksonville Mayor Lenny Curry to issue a Safer-at-Home order and instructed all nonessential businesses in Duval County to close in order to help stop the spread of the virus.

Restrictions were lifted for barbershops in Jacksonville on May 11, 2020. Since then, Diesel Barbershop’s flagship location has experienced a pent-up demand for the store’s offerings and overall experience.  Patrons of the shop can not only receive a new haircut, but can enjoy a craft beer, relax and take in the shop’s nostalgic vibe. The Jacksonville shop is owned and operated by Eric Bauer.

Entwine Real Estate partnered with Carol Lockhart, Principal/Broker with Baum Realty Group, to assist with the execution of site selection and negotiation between Baum Realty Group, the Diesel Barbershop franchise, and Eric Bauer, Diesel Barbershop Franchisee owner, as the brand made its entrance into the Northeast Florida market.

Sean McGill and Pete Fraser lead the leasing efforts on behalf of developer Cantrell & Morgan.

Mini Bar Donuts, Burrito Gallery, Sushi House, Belleza Nails Spa, Cycle Bar, My Dry Blowout Bar and Midtown Table round out the notable tenants that accompany Diesel Barbershop within the mixed-use development.

The Diesel Barbershop franchise is headquartered in San Antonio, Tex. The brand is rapidly growing and expanding through a franchise model across the country.

For more information and/or leasing inquiries, please contact Megan Atkin at 904.327.3710 or [email protected].


Entwine Real Estate is a commercial real estate consultancy. The company works with investors, owners, developers and brands to unlock their highest potential within the retail landscape. Entwine specializes in leasing value-add and grocery-anchored shopping centers, redevelopment and new development projects, and urban mixed-use properties throughout the Southeast. Entwine was founded in 2018 and is headquartered in Jacksonville, Fla.


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