The initial $300 million, 65-acre phase of Fuqua Development’s mixed-use development on 1,200 acres of Skinner family land will begin preleasing under the conceptual name Highland Row.
The development is at southeast Interstate 295 and Butler Boulevard. The project was called the Exchange at Jacksonville when it was introduced in March.
Prime Realty Senior Vice President Matthew Clark and Entwine Founder and CEO Megan Atkin will market and lease the development.
The project will include restaurant, retail and “blocks of dense, walkable and mixed-use real estate,” according to a news release.
A site plan for Highland Row shows a grocery store, office buildings, a movie theater and two hotels. Marketing materials for the development show plans for boutique-style retail and a fitness component as well.